As a small business, there’s a lot that you can get away without having, like office space for example. But, there’s one thing that every business needs and that’s a logo – your brand! It grabs attention, makes a strong first impression, is the foundation of your brand identity, is memorable, separates you from competition, fosters brand loyalty, and is expected by your audience.
Our custom logo design packages give your business a unified brand. Creating a visually appealing, distinctive look is more important than ever before in today’s business climate. Often, the business that is branded well has the edge when it comes time for a customer to make a decision to purchase. We believe in creating simple, yet artistic brands that promote unity throughout all of your web and print media, leaving a lasting impression on your customers.
We offer logo design, business card design, and a corporate identity package to create your unique brand. Printing costs not included, if you require printing please specify when ordering and we will quote you on your project.
Harlandhills offers four basic logo types each varying in its design process, complexity and price. Please note that the logo design types outlined here are meant as a general overview of the limitless possibilities. In terms of creative design, keep in mind that there are no absolutes… there are always exceptions to the rules/types.
1) WordMark Logo – A wordmark is a logo design composed of text only, usually created by applying a unique font/typographic style. Examples can be seen below:
2) Letterform Logo – A letterform is a logo design composed of one or more letters used to symbolize the company and/or brand message. Examples below:
3) Iconic Logo – Icons or symbols are very simplified graphics representative of the company and/or brand message. This type of logo is often the most difficult to design in the brain-storming stages. Icons or symbols can be created in a literal form, meaning they are clearly recognizable as the company name/brand. Icons or symbols can also be created in abstract form to convey an idea/concept that relates to the brand message. Examples below:
4) Illustrative Logo – Illustrative logos or emblems are usually more detailed and complex than iconic logos. They are a complex mixture of pictorial elements and type used to represent the company, product, and/or brand message. The pictorial (illustration) elements can feature the name, the brand message or business concept, and/or a character/mascot. This type of logo takes the longest to complete in its execution stages. While it is not recommended for reproduction at very small sizes, this type of logo works well with many types of marketing media including wearables. Examples below:
Logo Design Process
To get started, we ask that you fill out our Logo Design Questionnaire so that we may fully understand your project goals and get off to a strong start. Within approximately 7 days, we will provide 3-4 initial concepts for you to choose from. You can select which concept you want to proceed with along with any additional refining necessary to complete your project (such as font type, color, sizes, positioning, etc…). We can revise the selected concept up to 2 times. *Additional fees apply for additional revisions. Once the final proof is accepted, we will forward the completed project raw files to you in all file formats and sizes required.
*There are two logo revisions included in each package. Any additional revisions will be billed at the rate of $25 each prior to completion of project.