These are speakers and writers who your prospects are especially likely to trust and look to for information.
Please, leave your shyness at the door! Include any additional information you think may be helpful such as goals, internal expectations beyond your team/employees for the project, areas of concern, things you perceive as strengths about your site’s SEO that you want to make sure you don’t lose traction on, additional questions you hope to get answers to as a result of an initial audit.